Twice a year, Berlin becomes the centre stage for the international fashion and lifestyle industry. During the Berlin Fashion Week, fashion experts, buyers, trade visitors and media representatives come together at fashion and award shows, learn about the latest developments at trade fairs, visit exhibitions and attend offsite events.Learn more
Berlin inspires. Not only has the city masterfully handled reuniﬁcation, it has also evolved into a culturally diverse, tolerant, and cosmopolitan metropolis attracting young talent as well as creative and digital companies from around the world. Berlin has become a hotspot for design, fashion, art, advertising, film, games, music and theatre.
The economy is recording a stable trend to growth driven by innovation and creativity. The city’s population is increasing by around 50,000 every year — a indicative of Berlin’s appeal and the opportunities it has to offer. The city is pleasant to live in, and consistently records high scores in international rankings for life quality, affordable rents and costs of living. Thanks to the right balance between economic growth, liberal climate and cosmopolitan outlook, Berlin has established as one of the leading locations for the creative and digital economy worldwide.
In Berlin, more than 186,000 people are currently working in the creative industries sector, which corresponds to approximately 10% of all employees in Berlin. The city’s more than 28.000 companies reach a yearly turnover of more than 17 billion Euro. Besides that Germany´s capital still has lots of free spaces and room to grow, also vibrant networks and an outstanding infrastructure in education and research.
Added Value of the Unesco Certification as “Unesco City of Design”
The UNESCO certification as “City of Design” was a milestone in recognizing the creative potential. It helped to highlight the design and creative sector in Berlin and put more international awareness on these fields of competence. The certification was combined with many other supporting and promotional activities initiated by the city government. Additionally it strengthened Berlin´s confidence to overcome the structural change from post-industrial to a modern capital, deepened the exchange between Berlin and other creative cities and forced a superior level of intercultural understanding.
Mayor Achievements regarding Design
- UNESCO designated Berlin “City of Design” in 2006
- Establishing and close collaboration with networks in Berlin
- Cofinancing B2B platforms which unite potential clients and creative enterprises
- Opening up foreign markets through more than 60 presentations at fashion/ design fairs internationally, e.g. Milan´s Salone de Mobile/ Asian and Latin America Design Festivals etc.
- Establishing competitions for fashion and design – providing designers with 2 years standby support
- Building cutting edge partnerships between design and industry by innovation voucher program