Design Transfer

Mission

The lead project ‘Design Transfer’ of Creative Industries Styria links design and enterprises, creates new synergies and helps seize the full potential of previously undetected sources. In cooperation with the companies, Creative Industries Styria developed a ‘Design Transfer’ plan and derive the needed services.

If an innovation-orientated company wishes to think ahead the original mission of form and function, design opens the door towards new products, new markets and costumers. This way, design turns into a prime tool of modern corporate management. It creates not only overarching perspectives of classical design processes, but also of strategic decision making to ensure long-term business success. Design Transfer follows a three-step consulting model, in which the single stages merge easily.

‘CIS Design Support’ represents the initial consultation in the company. ‘Design Check’ analyzes the current state through design and strategic workshops using methods such as ‘Design Thinking’ to evaluate creative potential. With ‘CIS Design Connect’ the company together with Creative Industries Styria look for appropriate partners, send out calls and organize competitions. In short: the network of Creative Industries Styria gets activated. ‘CIS Design Display’ presents the results: through exhibitions, publications and press material, projects displaying also as part of Design Month Graz or events staged by CIS. In order to make this all happen, the creative community experts are busy bringing in their knowledge to reach the goals that were agreed on.

Projects

• WorkLets – the new generation of the park bench
• A Bunch of Holes
• Graz is getting parklet prototypes

10 Things to know about CIS DESIGN TRANSFER

01_Design & Mediation
With the Design Transfer Program, CIS builds bridges to successful collaboration and a sus-tainable culture of cooperation between companies and creatives.

02 _Design & Service
Through the consulting and support services in the Design Transfer Program, we create added value for the design studios and the companies.

03_Transformation
Through the Design Transfer Program, companies are supported in making better use of the potential of the creative industries. As a result, they can increase their competitiveness and innovative strength.

04_Design creates added value
The right use of design creates added value. This applies to classic product innovation as well as strategic development processes or the development of new business models.

05_Design makes the difference
Design creates the differentiation in the market that successful products and services need in competition. The Design Transfer Program offers companies easy and low-threshold access to design.

06_Design & Strategy
Through the Design Transfer Program, we support companies in the use of design as a stra-tegic tool in modern business management, as well as in the development of new products.

07_Networking & Markets
The Design Transfer Program serves all relevant regional and international networks and markets of CIS. It is constantly being expanded.

08_Entrepreneurship
The Design Transfer Program supports young designers at the start of their careers through consultations and formats within the CIS portfolio.

09_Innovation
The Design Transfer Program gives space to innovation and design the visibility it needs to be better understood.

10_Cooperation
Through our facilitation and active facilitation work in the Design Transfer Program, the culture of cooperation continues to improve.

F U R T H E R   I N F O R M A T I O N

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C O N T A C T

theresa.freydl@cis.at