Niessen’s graphic design experiments and his research that together create an interdisciplinary cultural history and new theory of typography.
In the last five years, the project collected more than 750 visual artifacts and described these on index cards. The exhibition itinerary will consist in a tour of an imaginary institution organized as a progression through nine stages: the departments of Sign, Symbol, Ornament, Construction, Poetics, Game, Order, Craft and Practice.
An installation of 26 pop-up drawers shines its light on all kinds of aspects of the creative profession. The issues they explore range from the diversity of writing systems to the ways of constructing narratives, and from the involving aspect of play in design to the endless possibilities of an ornamental system.
Various designers created posters, books, videos, installations, lectures and an interactive tool to represent parts of the museum. During the event the museum will be no longer imaginary, but for the first time people will be able to visit it.
Besides this project, which is curated by Richard Niessen himself in collaboration with Dennis Elbers (Graphic Matters), Graphic Days® will present indoor and outdoor exhibitions with a selection of artworks by Dutch artists and designers that already take part in the festival’s network, such as Studio Dumbar, Trapped in Suburbia, High on Type, Studio Thonik and Daan Rietbergen.
Eyes On the Netherlands presents also a calendar of digital events and insights dedicated to the Dutch visual communication and the contamination between the European trends and influences in this sector. The programme of online events includes the contributions of the Dutch guests involved in the activities. Each guest will talk about the contents presented in the event, from exhibitions to performances. The live streams and special contents will be published for free on Graphic Days® Facebook profile and YouTube channel.
The opening of the event will take place on May, 14th at 6 P.M.
Graphic design, by definition, has a global vocation – says Fabio Guida, Artistic Coordinator of the Graphic Days® project together with the Director of Print Club Torino Ilaria Reposo. Visual language has always transcended national borders, bringing influences and peculiarities combining in international exchange and in the contamination between disciplines. In a historical moment marked by forced immobility, our aim is to bring to Turin a lively and eclectic selection of artifacts and visual artworks that come from a country that have historically signed the stages of graphics and that even today continue to inspire the international panorama through a constant renewal of forms and contents.
The official Eyes On The Netherlands program is available on the official website
The initiative is promoted by the Municipality of Turin and included in the programme of “Torino Design of the City”.