“BE KOBE” was borne of the “20th Anniversary of the Great Hanshin-Awaji Earthquake: Messages from Kobe” project. The message represents an amalgamation of the sentiment we heard from so many citizens–that out of the many things that are attractive about Kobe, the most attractive are the people.
Our mission is to create a Kobe where young people can challenge themselves, and be as proactive, energetic, and ambitious as they like. To that end, we will continue communicating “BE KOBE” as a message of civic pride.