Berlin Fashion Week AW 25

Posted on: 10. July 2024

BFW 2_ © ODEEH Luna Schaffron

From July 1 to 4, Berlin Fashion Week showcased remarkable talent, attracting nearly 28,500 guests to 35 shows and various events. Under the motto “The responsible movement of freedom, inclusion, and creativity,” BFW highlighted Berlin’s diverse and creative fashion scene, establishing its place among global fashion capitals.

Amid diverse cityscapes, collections inspired international professionals, despite the rain. Senator Franziska Giffey emphasized the event’s focus on creativity, diversity, and sustainability, promising continued support for young fashion talents.

Key shows included the Berlin Contemporary winners and the “Intervention” format, which featured designers like Claudia Skoda, Marie LUEDER, GmbH, and Shayne Oliver. Various designers presented unique collections in venues across Berlin, from historic buildings to brutalist settings, blending fashion with sustainability and inclusivity.


BFW3 DerBerlinerSalon © René Lohse

Neo.Fashion. highlighted young talent with graduate shows and digital fashion exhibits, culminating in the Neo.Fashion. Awards. The event also featured showcases from brands like Marc Cain, Collective Four, and the ABOUT YOU Fashion Circus, attracting diverse audiences.

Sustainability was a major theme, with the 202030 Berlin Fashion Summit and METAMORPHOSIS dialogues discussing circularity and industry change. SEEK and THE JUNCTION brought together streetwear and sportswear brands, focusing on community and positive industry change.


BFW_1 © GmbH Finnegan Koichi Godenschweger

Showrooms and the STUDIO2RETAIL initiative connected fashion with economic and cultural dimensions, featuring events like The Lissome’s sustainable brand guide, Lou de Bètoly’s pop-up store, and Effenberger Couture’s club atmosphere pop-up. Overall, BFW drew a fashionable, diverse crowd, reinforcing Berlin’s vibrant fashion vibe.



Alina Rathke