Seoul Design Foundation hosted Seoul Light show which is an annual event that features media façade shows at Dongdaemun Design Plaza last December. It turned out that focusing on digital innovation could be one of the best solutions to attract visitors in the face of Covid-19. Since its first event in 2019, the media show attracted over 1 million visitors and has become one of the popular winter festivals in Seoul. Furthermore, this led us to a collaboration with Korean automobile company KIA.
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