Experience Economy in Styria

Posted on: 10. January 2018

Photo: Schöttl

The aim of “Experience Economy – made in Styria” (German: “Erlebniswelt Wirtschaft”) is to open innovative Styrian companies to the public by creating experience tours that are both interesting and entertaining and thus attract a wide audience.

These tours, developed by each company in close cooperation with the creative industries, convey the production process in a creative and interactive way. Thus, visitors can get as close as it gets to the production of various products, gain an insight into the work behind them and can see for themselves how exciting economy can be.


For further information on the individual tours:


The participating companies are selected and supported by the Creative Industries Styria and can get grants by the Styrian Business Promotion Agency SFG to help finance the planning and implementation of the tours. When a tour is completed, the company receives a seal of quality, testifying to the tour’s high quality and the company’s commitment to foster transparency and exchange with the public.

The motivation to participate in the project is on the one hand to show the general public what work in the company looks like and on the other hand the possibility to make contact to potential future apprentices and employees.

Founded in 2010, the project now* encompasses 56 companies, which already received the seal of quality; several more are in the process of creating a tour.
*January 2018

The tours can be booked online at www.erlebniswelt-wirtschaft.at.


A hotline can be called if any questions arise. The project management serves as interface between industry and creative economy and provides services for the companies as well as the visitors. In addition, marketing and PR as well as event management are among the team’s tasks.

Get a visual foretaste of the experience tours: Short videos provide insights into Styrian companies.

We are pleased to answer your questions:
Creative Industries Styria
Marienplatz 1, 8020 Graz
T: +43 676 331 20 65
M: info@erlebniswelt-wirtschaft.at